Reinventing the Wheel: The Science of Creating Lifetime Customers
| Author | : | |
| Rating | : | 4.20 (828 Votes) |
| Asin | : | 1935618156 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-12-26 |
| Language | : | English |
DESCRIPTION:
Experience and a clear understanding of the lifetime value of a customer makes this program, and many others Zane’s implements, work.In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Initially thought impossibly generous, this program has proven to be good business. Zane has become a business celebrity, including being featured in the most recent round of American Express television ads.Featured in the New York Times and in Associated Press articles and bestowed numerous awards for its unique business practices and outstanding customer relations, Zane’s Cycles has produced ideas thought by many to be pie-in-the-sky. His philosophies and tried-and-true methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.. Zane produces a case study unlike any otherone that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. When Chris Zane bought his bicycle shop at age 16, his business struggled until he discovered the secret that catapulted his store into one of the largest in the country. For example, Zane’s offers a trade-in program for families who can turn in bicycles their kids have outgrown for a 100 percent credit toward
Reinventing the Wheel: the science of creating lifetime customers DebbieB The enthusiasm and passion that Chris Zane has for ensuring a positive, fun bike-buying experience certainly comes through in this book. I have not experienced walking through Zanes but the book made me wish I lived in Connecticut so I could check it out! This book made me think about how to give our customers a better experience - how can we think outside the box. Brandon Allen said Helpful insight to customer experience. This book is a great reminder and provides great insight for business people on how important creating an outstanding customer service experience is.While the one negative review that I saw on this book focused on the fact that the author does talk about himself a lot, the reality is the book is about his business so that should be expected.Some of the client expe. JLA said Worth reading.. It's always good to read examples from a successful person on how they acheived success. Chris Zane did a great job sharing his success story and about finding ways to constantly improve a customer's experience.
Reinventing the Wheel is a marvelous book that will teach you and inspire you.”Leonard Berry, marketing professor and author of Management Lessons from Mayo Clinic Zane’s relentless pursuit of building life-long customers by reinventing the wheel is truly inspiring. More than a case study, this book is a must-read for entrepreneurs, managers, marketers, and others wanting to grow their business through non conventional and truly innovative investments in customers." Stephen Brown, PhD, Professor and Executive Director, Center for Services Leadership, W. Get ready for a similar experience as you read this book.”Steve Church, Senior Vice President, Chief Business Development and Process Officer, Avnet, Inc.Chris Zane's bold —and practical— approach to cultivating lifetime customers holds